JB: Shot-by-Shot analysis - Cabin in the Woods (Goddard, 2012)

Shot Order	Screenshot	Type of shot	Connotation
1		Working clogs, Institution – ‘Animated Lionsgate’	Working clogs connote clockwork and the minute details which shows the integrity of the brand.
2		Fiery themed background – ‘Lionsgate’ Fade to black	Eruption styled background connote an angry sky with smoke or a type of ‘hell’.
3		Blood starts seeping over pages – revealing old Egyptian engravings Loud string music with percussion	Blood spills connote a spreading of blood from a body, as if from a gun wound or stab.
4		Egyptian man holding his arms out: First credits appear, hierarchy of importance ‘LIONSGATE presents’. Lionsgate in much larger font and written in red.	Egyptian man holding out his arms connote a strong religious belief as if he is praying or in hope of something. This creates a solemn and sombre tone
5		Camera continues to pan around the screen. Body being cremated as if dead, being watched over by others	The attention being given to the body on the table implies that he is either in grave danger or dead. The conserving people, bent and arms out in despair connote this victim was loved and that what has happened is an atrocity.
6		‘A MUTANT ENEMY PRODUCTION’ – More credits of producing company ‘Mutant Entertainment’ Hooded figure almost celebrating over dead body.	Hooded figure connotes a mysterious antagonist. Arms in the air connote a celebration of victory or praise. Body laying venerable of table gives antagonist prevalence and makes the audience seem subordinate.
7		Name of producer – Andrew Goddard’ over inferno themed massacre	Goddard – in high importance, inferno themed massacre connotes a catastrophe or massive human disaster.
8		Extremely rapid pan to contradicting, modernised billboard styled title. Coffee reference completely irrelevant to previous blood themed splatters. Contradicting colours (Orange and Black)   (Blue and white)	San-serif writing connotes a modern era, juxtaposes previous images of Egyptian era. Contradicting colours (Orange and Black) – hell (Blue and white) – Sunny sky with lack of clouds, relaxing, paradisiacal